Accor and Paris Saint-Germain announce the closing of a multi-year partnership agreement. ALL (Accor Live Limitless), the new loyalty program by AccorHotels, becomes a major partner and sponsor of the team’s official jersey for the 2019/2020 season. The group wants to make the event as big as possible by setting up a massive display at its headquarters, the Sequana tower in Issy-les-Moulineaux.
AccorHotels wants to take advantage of the launch of its new loyalty program to bring a more luxurious feel to its group. Publicis Conseil hired me to create a visual that celebrates the new partnership with this new art direction in mind.