Graphic minimalism serving the idea.
Context
Renault presents its new ZOE, a 100% electric vehicle with a range of 400 km, a benchmark in its category. This technological advance is changing the way European consumers view electric vehicles. Today they can consider it as their main transportation mode.
Concept
The basic idea is simple and effective: the new autonomy of ZOE now makes it possible to engage in endless debates.
Production
The concept requires a minimalist execution. In addition to being consistent with the simplicity of the idea, it gives it the place it deserves in the visual. The creation of pictograms inspired by comic books immediately evokes dialogue. The bubbles can also turn into a dialogue through multiple ads to reinforce the idea of the debate.
Awards
Cannes Lions
Gold (Print & Publishing categories)
Epica
Bronze (Print category)
Club des Directeurs Artistiques
Bronze (Daily press category)
Crédits
Creative directors
Marcello Vergara / Frédéric Royer
Art director
Yves-Eric Deboey
Strategic planner
Neil Tamzali
