Graphic design
4 C o n t r o l

Context

Renault wants to communicate around 4Control, an exclusive technology it has developed within the Renault Sport department. This system offers a directional function to the vehicle’s four wheels. It smoothes out the steering, facilitates maneuvers, gives more precision to actions on the steering wheel and improves curve stability.

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Concept

4Control is a system that improves the handling of spacious travel vehicles. To illustrate the benefits of this technology, I’m working on a visual series of large animals showing exceptional flexibility skills.

Production

These visuals must be striking by their hyper-realism. The credibility of the scenes allows me to focus the attention on the exceptional agility of the animal. I thus ensure a better understanding of the product by the general public.

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Credits

Creative director
Yves-Eric Deboey
Concept / Copywriting
Pierre Griffon & Lucas Perissel
Strategic planner
Neil Tamzali
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