Zero Zombie for Renault ZOE
Being active on social media is an opportunity for brands to have a different voice, sometimes closely related to the news. One of the missions of Loft Publicis is to define, within Renault's social presence, a place more in touch with trending matters. A big news news in entertainment is the release of the tenth season of walking-dead. The objective here is to use the hype around the event as a boost to highlight the qualities of ZOE, Renault’s electric vehicle.